Discover America Sweden is a non-profit organization working to promote tourism from Sweden to the U.S. All activities and marketing are entirely funded by member fees and support from Brand USA.

The Swedish committee is one of the largest and most active committees in the world with nearly 100 different US, European and Swedish companies and Tourism offices as members and partners. We organize workshops, roadshows and trade events as well as participate in a number of travel trade events on behalf of our members and partners.

Discover America Sweden is officially recognized and 

supported by the US Travel Association as well as

Brand USA and together we are dedicated to market

the United States as a premier travel destination.